Brussels, Belgium — June 21, 2026 — Europe's premier specialty coffee trade show, World of Coffee, has more than tripled in size and stature over the past nine years, and its 2026 edition in Brussels is set to continue this trajectory. Opening on June 25, 2026, the event will mark its first time in Belgium, hosted at the renowned Brussels Expo. The 2025 edition alone saw nearly 20,000+ visitors and 430+ exhibitors, a significant leap from earlier years that drew 3,000 visitors and 45 exhibitors. This year, the event anticipates drawing thousands of coffee professionals from across Europe and beyond, with over 450 companies expected to exhibit within a dynamic 5000 sq.m. exhibition hall.
World of Coffee Brussels: A Growing Global Hub
The World of Coffee Brussels 2026, organized by the Specialty Coffee Association (SCA), stands as an essential annual gathering for coffee professionals. This edition, the first in Belgium, will take place at the Brussels Expo. The event series has demonstrated significant expansion, with the 2024 event in Athens welcoming more than 10,000 visitors and over 350 exhibitors. This consistent growth underscores its role as a critical platform for global collaboration, innovation, and trade, uniting the specialty coffee community to advance coffee excellence and foster business growth. Major B2B global brands frequently participate, with BWT water+more serving as the Title/Host Sponsor for the 2026 Brussels event, alongside Diamond Sponsors Alpro, Ceado, and Thermoplan.
From Green Bean to Cup: Exhibit Sectors and Sourcing
The exhibition floor will be structured to cover the entire coffee value chain, with core exhibit sectors designed to facilitate direct engagement and discovery. The Green Coffee & Sourcing sector, featuring the Green Coffee Connect and Producer Village, will provide unique opportunities for coffee producers to directly engage with buyers. This fosters crucial relationships that support market access and introduce new buyers to the intricacies of green coffee sourcing. Attendees will discover new specialty coffees and meet suppliers directly.
The Roasting, Equipment & Technology sector will encompass a broad range of products and services. This area includes the popular Roaster Villages, where micro-roasters will connect with customers, and live roasting, brewing, and tasting sessions will take place. Exhibitors will showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution. The exhibition hall will also feature leading suppliers of espresso machines, grinder brands, brewing equipment companies, water filtration brands, coffee packaging solutions, cafe furniture, alternative milk and beverage brands, and advanced cafe technology and POS systems.
Professional Development and Networking for the Coffee Community
World of Coffee Brussels will target a comprehensive range of professionals, including coffee roasters, baristas, and hospitality buyers, among others. A dedicated Coffee Business Lounge will be available for commercial procurement professionals. The event is packed with high-value features designed to educate, inspire, and connect attendees. Key highlights will include the prestigious World Coffee Championships, encompassing the World Coffee Roasting Championship, World Coffee in Good Spirits, and World Brewers Cup. The SCA's Lecture and Workshop Series will offer insights, alongside numerous Cupping Rooms for tasting and evaluation. Other significant features will be the Green Coffee Buyers & Sellers Program, the highly coveted Best New Product Awards & Coffee Design Awards, the SCA Community Lounge, and the IWCA Reception. Discussions on the evolving Coffee Value Assessment will also be a part of the program. The Specialty Coffee Association, under the leadership of CEO Yannis Apostolopoulos, strives to support trade, foster collaboration, and deliver value to professionals across the entire coffee value chain.
For more details on the World of Coffee Brussels 2026 program and registration, interested parties can visit https://europe.worldofcoffee.org.