Tokyo, Japan — June 20, 2026 — Japan's premier international business-to-business (B2B) trade show, JAPAN INT'L FOOD & BEVERAGE EXPO (JFEX) Summer, is set to open its doors on June 24, 2026, at the iconic Tokyo Big Sight. This event, detailed in its Exhibition Overview, will host over 300 exhibitors and is expected to attract approximately 20,000 industry professionals and international buyers.
Global Gateway for F&B Trade
Scheduled from June 24 to June 26, 2026, JFEX Summer serves as a critical platform for overseas food and beverage companies aiming to penetrate the Japanese and broader Asian markets. The event is organized by RX Japan Ltd., whose Organizer Profile highlights its standing as the largest professional exhibition organizer in Japan, formerly known as Reed Exhibitions Japan.
Established in August 1986 and headquartered in Tokyo Midtown Yaesu, RX Japan orchestrates over 109 exhibitions annually across 38 diverse industry sectors. The organizer connects more than 1.3 million visitors and over 30,000 exhibitors each year, driving business growth and innovation.
Diverse Sourcing Across Key Categories
The event's Core Exhibit Sectors will feature five distinct areas, offering specialized sourcing opportunities. JFEX FOOD will focus on packaged foods, including processed items, confectionery, and snacks. The JFEX WINE & SPIRITS sector will showcase an extensive selection of alcoholic beverages, from sake and shochu to whiskies, targeting importers, distributors, and hospitality professionals.
For high-end products, JFEX PREMIUM will present luxury ingredients and artisanal items. JFEX FRESH will emphasize freshness, quality, and sustainable sourcing for fruits, vegetables, meat, seafood, and dairy products, connecting producers with retail and foodservice buyers. Finally, JFEX INBOUND is tailored for products and services popular with international visitors to Japan, supporting businesses in the tourism and hospitality industries.
Facilitating Business and Recognizing Excellence
The event is particularly geared towards overseas F&B companies seeking to establish or expand their presence in the Japanese market. Attendees will include global food buyers, importers, distributors, and F&B professionals from retail, food service, import/export, and product development segments. Key features will include robust business matching programs to facilitate pre-scheduled meetings.
A Past Editions Review shows that the 2025 JFEX Summer, alongside concurrent shows, was projected to host 700 exhibitors and welcome 25,000 visitors. A notable highlight will be the JFEX Awards, which recognize exhibitor products across categories like new to Japan，Next Food Trend，Wellness，and Best Gift，based on visitor votes. Registration for JFEX Summer will also provide multi-show access, granting entry to co-located events such as "JAPAN'S FOOD" EXPORT FAIR and Food LogiX.
For further details and registration, interested professionals can visit the official website at https://www.jfex.jp/jfex/en-gb.html#/.