Johannesburg, South Africa — July 29, 2026 — RX Africa, an organizer managing over 400 events across 22 countries and 43 industry sectors, is set to open 100% Design Africa tomorrow, July 30, in Johannesburg. This event, co-located with Decorex Joburg, is projected to attract over 15,000 influential industry members and thousands of international buyers.
Africa's Premier Design Platform
100% Design Africa is recognized as Africa's premier international design showcase. It functions as the continent's largest curated exhibition platform dedicated to sourcing high-end contemporary design. The event employs a 'phygital' approach, blending physical exhibition spaces with digital storytelling to amplify exhibitor reach.
RX Africa's expertise ensures the event delivers valuable contacts, content, and communities. This supports the growth of the design industry, providing market insights and facilitating transactions. Further details are available at https://www.100percentdesign.co.za/.
Curated Design and Sustainable Innovation
The exhibition will feature core exhibit sectors including Contemporary African Design & Product Innovation. This segment showcases contemporary African designs across furniture, product design, technology, and art. Exhibitors will include David Krynauw, MØDERNIST, and Karongwe Furniture, alongside new outdoor ranges from designers such as Joe Paine.
Additionally, "Designer Rooms" by studios like Studio Lloyd, KINO, Wythous Interiors, and Créma Design will present interior design trends. The Sustainable Design & Materials sector will highlight forward-thinking approaches. This includes the "Regenerate exhibition," focusing on circular design, biomaterials, and designs for disassembly. The "Materials" pavilion and "100% Hospitality by Belgotex" will also demonstrate advancements in surfaces and textiles for various applications.
Industry Engagement and Future Trends
100% Design Africa targets a professional audience including top architects, interior designers, developers, hospitality buyers, and procurement managers. The "Future Talks Series" will offer CPD-accredited discussions on critical topics such as sustainability, circularity, Web3, the metaverse, African design systems, and workplace transformation. The "Designer of the Year Showcase" will highlight talent, with Tristan du Plessis (2024) being a past example.
Curated Pavilions, including Local, International, Materials, and Capitec handmadeAFRICA, will offer focused explorations of design excellence. The event also serves as a platform for product launches and business matchmaking, facilitating direct engagement between designers and influential buyers.
Established Influence and Global Connection
100% Design Africa has a rich history, with records indicating editions as far back as 2016. Past editions, including those in 2019, 2020, 2022, 2023, 2024, and 2025, have consistently attracted thousands of international buyers and over 15,000 influential industry members annually. Its co-location with Decorex Joburg, an event with nearly three decades of history, underscores its established market presence.
The event serves as a trade platform for designers to achieve global recognition. It attracts international buyers from key markets such as France, Hong Kong, and the United States. This provides exhibitors with direct access to a diverse professional network.
For project directors, urban planners, and property developers seeking further details or registration, information is available at https://www.100percentdesign.co.za/.