Bangkok, Thailand — July 06, 2026 — Pub & Bar Asia (PBA) 2026, set to open its doors on July 9, 2026, in Bangkok, Thailand, is targeting over 14,000 trade visitors when combined with its concurrent event, Thailand Retail, Food & Hospitality Services (TRAFS 2026). The international trade show, now in its 4th edition, will specifically connect brands with more than 6,000 professional buyers and industry leaders.
Focus on Gastronomic Mixology and Industry Connections
The PBA Show, dedicated to Thailand's pub and bar business, will highlight "Gastronomic Mixology," a theme focused on reinventing classic drinks with culinary creativity. This year's event will also emphasize sustainability, tech-driven bar solutions, and the promotion of export-ready ASEAN craft brands to a global market. Hoteliers, independent bar owners, and F&B Directors will converge to source new products and discover trends. The organizing body, Kavin Intertrade Co., Ltd., brings over 20 years of experience as a tradeshow organizer to this event.
Growth and Scale of the Event
The upcoming PBA 2026 builds on the success of past editions. PBA 2025 welcomed over 3,031 trade visitors and exhibitors from more than 150 companies and brands. PBA 2024 marked the second dedicated international trade show for Thailand's pub and bar business. This year's event will be held at BITEC, Bangkok, Thailand, specifically within Exhibition Hall EH 100-101, offering a dedicated space for its extensive range of exhibitors.
Diverse Offerings Across Core Exhibit Sectors
The Core Exhibit Sectors will span a wide array of products and services. F&B categories include Alcohol-free drinks, Craft Beer, Spirits & Liquors, Wines & Champagne, Sake, Shochu, Soju, and Raw Material Suppliers for brewing. Non-F&B categories will feature Brewing Equipment, Shaker & blender, Foodservice Equipment & Supplies, Shop Design & Furnishing, and Shop Solutions & POS Systems. The event will offer networking opportunities for exhibitors to strengthen connections with importers, distributors, and customers, providing access to a robust database of targeted buyers beyond Thailand.
Participation and Professional Standards
Booth booking for exhibitors opened on February 23, 2026, and will close on June 9, 2026, with early bird rates available before December 30, 2025. The exhibition is strictly open to trade professionals and business visitors aged 20 and above, with a business attire dress code enforced. Student visits are permitted only on Saturdays, subject to wearing school uniforms. For further details on the Exhibition Overview and how to participate, interested parties can visit https://pubbarasia.com.