Paris, France — June 23, 2026 — Over 280 brands from 38 countries will converge in Paris next week for Playtime Paris, the international trade show for children's apparel and lifestyle, opening on June 27, 2026.
Playtime Paris Readies for Global Children's Market
Positioned as an international community for the kids' fashion, lifestyle, and parenthood sector, Playtime Paris has evolved into a world reference for the market since its debut in 2007. The exhibition will take place at the Parc Floral de Paris, specifically l'Espace Evénement, Route de la Pyramide, 75012 Paris. Organized by Picaflor Sarl, the event is a key fixture for brand managers and retail strategists.
The Core Exhibit Sectors span a comprehensive range of products for children, junior, and maternity. In January 2025, the show's offering was composed of 72% fashion and accessories, 14% shoes, and 14% decor, toys, leisure, wellness, care, babygear, and parenthood brands. Specific product groups will include baby clothes, bags, books, dolls, furniture, hats, household linens, jewelry, lamps, perfume, personal care products, socks, stationery, swimsuits, tights, and underwear.
Tracking Market Shifts: Exhibitor and Visitor Trends
Analysis of Past Editions reveals shifts in scale and international participation. Exhibitor Count data shows 470 exhibitors in July 2015, growing to 540 in January 2018. More recently, July 2023 saw 320 brands from 34 countries, followed by over 400 brands in September 2023. January 2025 featured 280 brands from 37 different countries, with 260 brands from 37 countries in June 2025, culminating in over 280 brands from 38 countries in January 2026.
Visitor Count figures also highlight the event's reach. January 2016 attracted 7,457 visitors, January 2017 saw 7,689, and January 2018 recorded 7,654 attendees. The summer 2024 edition welcomed 4,914 visitors from 66 countries. Winter 2025 figures for Visitor Distribution by Region indicated Europe accounted for 81.3%, Asia 8%, the Americas 7.1%, the Middle East 3.1%, Africa 0.3%, and Oceania 0.2%. Overall, 77% of visitors are international, with 23% from France.
Beyond the Booth: Curated Experiences for Retail Strategists
Playtime Paris targets a specific audience, including buyers, Creative Directors, Product Managers, and Marketing Heads, alongside representatives from department stores, e-shops, concept stores, and boutiques. The event will host several concurrent programs and dedicated spaces designed to foster insight and collaboration. These include Trend presentations, One-on-one meetings with experts, The Creative Studio where illustrators unveil prints, and Workshops.
New Now will feature first-time exhibitors, while SINGULAR will showcase new labels with mono products or capsule collections. The event will also host Design Hunger Prizes and partner with Fashion Snoops for trend spaces and conferences. Entrance is free and reserved for professionals.
For further details and professional registration, visit https://www.iloveplaytime.com/playtime-paris/.