New York, NY, United States — July 23, 2026 — Playtime New York, recognized as the largest and most important kids' fashion and lifestyle trade show in the United States, is set to open its doors on July 26, 2026. The biannual event, which saw over 300 brands from 24 countries represented in 2024, will once again bring together independent and creative children's brands for a focused industry gathering.
A Hub for Children's Brands and Trends
Organized by Picaflor Sarl, Playtime New York serves as a professional American trade show dedicated to the world of children and expectant mothers. The event will take place across the Metropolitan Pavilion, located at 125 W 18th St, New York, and the neighboring Altman Building, with The Metropolitan West also mentioned as a venue. Attendees will explore a wide array of products, from Fashion, shoes, and accessories to baby gear, design, and gifts.
Specific product groups will include Babywear, Bags, Books, Clothes, Crockery, Dolls, Furniture, Hats, Household Linen, Jewelry, Lamps, Maternity Wear, Pantyhose, Perfumes & Skincare, Shoes, Socks, Stationary, Swimsuits, Toys, and Underwear. The show will also highlight collections across Casualwear, Everyday essentials, and Outdoor adventures, covering baby through teen products, and parenthood labels.
Spotlighting Emerging Talent and Future Collections
Beyond the exhibition floor, Playtime New York will offer a robust program of concurrent events designed to inform and inspire. Visitors can attend seminars, including the Earnshaw's seminar, and witness the presentation of the Earnie Award 2025. Trend signals will be strong, with F/W 26-27 trend spaces curated as visual buying guides.
An exclusive Trend Presentation and Buyer Briefing hosted by Fashion Snoops will provide deeper insights into upcoming seasons. The show also champions new talent through NEW NOW, a dedicated space for emerging brands, and SINGULAR, which displays new labels with mono-products or capsule collections. One-on-one meetings with a trend expert will also be available.
Connecting Buyers with Creative Brands
Playtime New York attracts a targeted audience of buyers, press, professionals and retailers in the children's fashion world, stylists, industry insiders, potential clients, national buyers, and content creators. In 2015, the event presented nearly 120 collections and attracted nearly 1820 professional visitors, with 90% identified as buyers and 10% as media. Exhibiting brands gain unique visibility through an international community of professionals, positioning themselves among creative brands offering mid-priced, high-end products.
The show is part of a global network, with synergies across Paris, Tokyo, and Berlin editions. Brands and buyers can also leverage the digital platform OrderWizz for year-round engagement, facilitating ongoing buying and selling. For those looking to secure a pass or save their booth, further details are available online.
For more information on Playtime New York, visit https://www.iloveplaytime.com/playtime-kids-hub-ny/.