New York, NY, United States — August 01, 2026 — Over 2,600 companies are scheduled to participate in the upcoming summer market of NY NOW - New York International Gift Fair, opening tomorrow in New York City. This significant gathering underscores its role as a premier wholesale marketplace, where brands forge connections that can transform their businesses and shape what ends up on shelves and in shopping carts.
A Century of Retail Connections
Organized by Emerald, also known as Emerald Expositions or Emerald Holding, Inc., the event holds a rich history, celebrating its 100th anniversary in 2024. It is recognized as the longest-running wholesale trade show in New York, serving as a pivotal platform for new collections to reach prestigious buyers globally. Past editions have drawn substantial attendance, with figures reaching nearly 25,000 visitors for a winter market and over 12,000 in other previous editions. The integrated online wholesale platform, NY NOW Online, connects over 50,000 U.S. and international buyers, contributing to reports of up to 200,000 visitors when considering its full online marketplace integration. Exhibitor numbers have ranged from hundreds to over 5,000 independent brands across its in-person and online platforms, with over 600 exhibitors showcasing products in 2024, and a record 632 new exhibiting companies in 2015.
Spotlighting Home, Lifestyle, and Artisan Craft
The event will feature core exhibit sectors including Home & Lifestyle Collections, encompassing diverse products from home furnishings, textiles, and decorative accessories to tabletop items and gourmet products. The Jewelry & Accessories sector will showcase a wide range of personal adornment, from fashion jewelry to fine jewelry and luxury lifestyle products. The Handmade & Artisan Resource collection will highlight handcrafted items across all merchandise categories, with its Artisan Resource component connecting U.S.-based volume importers, direct import retailers, designers, and wholesalers with international artisanal producers. Major B2B global brands like Harper Group, Kikkerland, and Be Home have been featured in past editions. Buyers from large retail shops such as Urban Outfitters, Whole Foods, Home Goods, and Anthropologie will be looking to discover new products and identify emerging market trends.
Beyond the Booth: Trends and Connections
NY NOW targets a professional audience including retailers, procurement managers, and designers, offering quality programming and networking opportunities. Highlights include dynamic panels and workshops covering topics such as the latest retail trends, neuroaesthetic perspectives, social selling, and the future of the industry. The "Incubator program" will support emerging brands under five years old, providing a hands-on market experience and accessible booth rates. The hybrid model, integrating the in-person event with NY NOW Online, ensures year-round engagement for discovery and ordering, fostering game-changing connections that supercharge businesses. This setup allows brand managers and retail strategists to identify emerging market trends and source both timeless bestsellers and innovative new designs.
For further details and registration, visit https://nynow.com/ny-now-summer-market-page/.