London, United Kingdom — June 20, 2026 — The TravelTech Show, formerly known as Travel Technology Europe, celebrating 20 years as Europe's sole dedicated travel technology exhibition, will open in London on June 24, 2026. This year's edition is set to bring together hundreds of travel technology buyers and over 100 specialist suppliers. In 2025, the event attracted over 700 qualified buyers from 53 countries, collectively representing more than £467 million in technology budgets.
Operational Systems and Core Exhibit Sectors
The TravelTech Show will focus on the systemic integration of technology across the travel value chain, from back-end processes to customer interaction. The Core Exhibit Sectors include Travel Technology Solutions, covering advancements in areas such as Address Management, Computer Reservation Systems, Content Management & Provision, Dynamic Packaging, E-commerce, Global Distribution Systems, Multi Channel Distribution Tools, Office Automation, and Yield Management. These solutions directly impact the efficiency of route planning, inventory management, and pricing strategies for operators.
A second key sector, Data, Marketing & Customer Engagement, will address the strategic deployment of information and digital channels. This includes CRM solutions & Customer Loyalty, Data Management & Analytics tools, Digital Marketing, Content Marketing & Personalisation, Email Marketing, Review Software, Social Media, and Travel Communications Software. Further solutions for Finance Systems, Itinerary & Mobile Solutions, Network Infrastructure & Hardware, and Travel Technology Consultants will also be presented, all aimed at optimizing business efficiency and customer experience across complex operational networks.
Market Reach and Procurement Dynamics
The event serves as a critical procurement hub for senior decision-makers. The 2023 edition drew 700 qualified buyers from 63 countries, who collectively represented a total technology spend of £133 million. This demonstrated a strong buyer-to-exhibitor ratio of 10:1. The 2025 show continued this growth, facilitating over 548 pre-booked meetings, underscoring the direct engagement model.
Historically, the event has seen varied attendance, with 4,717 buyers in 2020. Following its return to a face-to-face format, 2022 attracted 442 qualified travel and tourism technology buyers, emphasizing a focus on relevance and quality. The target audience for 2026 includes Operations Directors, Heads of Technology, and Digital Transformation leaders from tour operators, airlines, and travel management companies, all seeking to benchmark technology trends and enhance their operational processes.
Organizational Framework and Network Expansion
Organized by Northstar Travel Group, LLC, a B-to-B media company, the TravelTech Show was acquired in 2019. This integration placed it within the same family as Phocuswright, strengthening its global outlook and network. Northstar Travel Group's registered office is located at Mazars, 30 Old Bailey, London, EC4M 7AU, United Kingdom, with company number 11676745.
The event will feature a comprehensive conference program, Tech Tours for guided explorations of innovations, and the prestigious Trailblazer Awards for emerging start-ups. Furthermore, the TravelTech Show is co-located with Business Travel Show Europe and The Meetings Show, offering expanded networking opportunities across related segments of the travel industry.
Further details on the exhibition and registration are available at https://traveltech-show.com.