London, United Kingdom — July 15, 2026 — Over 200 carefully selected brands are set to converge in London next week as Scoop International opens its doors, offering a critical look at what will fill shelves and shopping carts in upcoming seasons. This biannual event, recognized as Europe's premier fashion trade show, is poised to deliver a sharp forecast for the retail industry.
The Curated Retail Landscape
Scoop International, with a rich history spanning over 15 years since its inception in February 2011, continues to distinguish itself through meticulous curation. It provides a unique environment where art and commerce converge, showcasing a dynamic blend of both emerging and established labels across fashion and lifestyle. Many exhibitors choose Scoop as their exclusive trade showcase outside their home markets, underscoring its significant role in the European fashion calendar and its ability to forecast future trends.
Driving Discovery and Design
The exhibition's core lies in its diverse offerings, particularly within its Fashion & Lifestyle Collections. This sector encompasses high-quality womenswear, complemented by carefully selected segments for menswear, luxury homewares, beauty products, and diverse lifestyle accessories. A strong emphasis is placed on contemporary design, innovative accessories, and superior craftsmanship, with dedicated space for Emerging & Premium Brands.
Scoop International is a crucial avenue for new talent to gain international recognition, often accompanied by awards for innovation and design excellence. It is celebrated for presenting "premieres, exceptional designs, and exciting discoveries" in contemporary fashion.
The Vision Behind the Brands
The event is expertly organized by Hyve Group PLC and was founded by industry icon Karen Radley, who launched Scoop in February 2011. Her extensive background in fashion retail, including her family's legacy with Quorum, has been instrumental in shaping the show's distinct identity. Since its launch, Scoop International has consistently featured over 200 curated labels, attracting a high volume of traffic and demonstrating the resilience of the retail ecosystem.
The audience includes fashion buyers, designers, agents, and industry experts from over 45 countries. Prestigious buyers from renowned fashion houses such as Harrods, Selfridges, and Neiman Marcus, alongside independent boutiques and media representatives, are regular attendees. Feedback from past editions frequently highlights the "high curation of brands" and the strong presence of "founder led business," signaling a focus on unique and quality offerings for brand managers and retail strategists.
For further details and registration, visit https://scoop-international.com/Home.