FOR IMMEDIATE RELEASE
HONG KONG, CHINA – June 09, 2026 — The highly anticipated ITE Hong Kong – International Travel Expo Hong Kong & MICE Travel Expo is set to open its doors this Thursday, June 11, 2026, at the prestigious Hong Kong Convention and Exhibition Centre (HKCEC). Organized by TKS Exhibition Services Ltd., this landmark event will mark its 40th anniversary, promising four days of unparalleled insights, networking, and inspiration for the global travel and tourism industry.
Celebrating Four Decades of Travel Innovation
As ITE Hong Kong approaches its 40th edition, the expo is gearing up to deliver a comprehensive showcase of the latest trends and destinations. Since its inception in 1986, ITE Hong Kong has consistently evolved, reflecting the dynamic landscape of international travel and tourism. This year's event will feature an impressive lineup of approximately 400 international exhibitors, with 80% hailing from outside Hong Kong, representing over 50 countries and regions across Africa, Asia, Europe, Oceania, and the Americas. Attendees can expect to explore diverse offerings, from luxury getaways and eco-tourism adventures to cutting-edge travel technology and specialized MICE solutions.
Key highlights for ITE Hong Kong 2026 include:
- An expanded China Pavilion, growing by 30% to become the largest at the expo, organized by the Ministry of Culture and Tourism.
- New official pavilions from Africa, Asia, and the Americas, alongside a dedicated ICE/SNOW TRAVEL theme pavilion featuring destinations like Canada North, Iceland, Xinjiang, Beijing & Chongli.
- Special 40th Anniversary features, including a "Time Tunnel" chronicling the event's history, a "1936 Hong Kong Journey," and an "AI Time Travel Photo High-Tech Experience".
- Immersive Horizons: XR 6D Multi-Sensory Tourism Experience, showcasing high-tech innovations in travel.
A Dual Focus: B2B Opportunities and Public Engagement
ITE Hong Kong maintains its unique hybrid format, dedicating its initial days (June 11-12) exclusively to trade visitors, fostering crucial business-to-business interactions, seminars, and networking opportunities. The subsequent public days (June 13-14) will open to travel enthusiasts, offering exclusive deals, destination insights, cultural performances, and interactive booths. This dual approach ensures that both industry professionals and consumers benefit from the expo's extensive offerings, creating valuable synergies and driving engagement across the travel ecosystem.
"We are incredibly excited to celebrate 40 years of ITE Hong Kong, a testament to its enduring relevance and impact on the global travel industry," says a spokesperson for TKS Exhibition Services Ltd. "This year, we are not only showcasing the future of travel but also honoring our rich history with innovative features and an even broader international presence. We look forward to welcoming trade professionals and the public to discover new horizons and forge meaningful connections."
Visitors are encouraged to plan their visit and explore the full program. For more information, please visit //www.itehk.com.
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About ITE Hong Kong - International Travel Expo Hong Kong & MICE Travel Expo
ITE Hong Kong is one of Asia's premier travel exhibitions, annually bringing together global tourism professionals and travel consumers. Organized by TKS Exhibition Services Ltd., the expo features a unique blend of B2B trade days and B2C public days, showcasing diverse travel destinations, products, and services. Since 1986, it has served as a crucial platform for networking, business development, and inspiring travel experiences in the heart of Asia.
Media Contact
Contact Name: Media Relations
Title: PR Department
Company: ITE Hong Kong - International Travel Expo Hong Kong & MICE Travel Expo Press Office
Email: Website: //www.itehk.com