Seoul, South Korea — June 27, 2026 — Building on a strong 2023 edition that attracted 25,361 unique buyers, InterCHARM Korea 2026 is set to open its doors on July 1 at Coex, Seoul. The event, positioned as the largest professional B2B beauty platform in Korea, will run from July 1 to July 3, aiming to connect international brands with buyers, distributors, and retailers across Asia.
Market Reach and Scale
InterCHARM Korea will take place in Hall A & C at Coex. It serves as a business platform for brands looking to expand their presence in the thriving beauty market. The event is organized by Reed K. Fairs Ltd. and SeoulMESSE Co., Ltd.
The 2023 edition saw significant engagement, featuring 348 total exhibitors. It drew 25,361 unique buyers, including 14,806 domestic buyers and 1,867 international buyers. Looking back, the 2020 edition, held as a hybrid show, facilitated online meetings for 24 buyers from 18 countries. That year also saw 15 Russian beauty brands participate remotely, alongside approximately 20 local beauty industry distributors, importers, and retailers attending meetings.
Exhibit Diversity and Trend Signals
The exhibition will cover a broad spectrum of the global beauty industry. Core exhibit sectors include PERFUMERY & COSMETICS, encompassing Skincare, Makeup, Brushes, Bath & Body Care, Perfumes, Toiletries, and Cosmeceuticals. The OEM∙ODM, PERSONAL CARE DEVICE sector will feature Packaging, Equipment, Home-use Device, Home Products, Feminine Hygiene Products, and Dietary Products. Additionally, HAIR & NAIL SALON will showcase Hair Care, Hair Color, Styling Products, Accessories, Nail Art, and Eyelashes, while AESTHETIC & SPA focuses on Professional Salon, Clinics, Peeling, and Waxing.
Specialized sections highlight emerging trends and niche markets. These include Green Valley for natural and organic cosmetics, the Barber Zone for barber products, InterCHARM-Visage for color cosmetics, FormulAction for raw materials and ingredients, Beauty Device for home care gadgets, InterCHARMpack for packaging and labelling, InterCHARMhome for home care, and InterCHARMaroma for convenience products. This comprehensive display signals a market attuned to both established categories and specialized consumer demands.
Strategic Connections and Programs
As a B2B event, InterCHARM Korea prohibits visitors under the age of 18. Its target audience includes international brands seeking buyers, distributors, and retailers. Attendees will range from CEO/President and Director to Manager roles, fostering high-level industry connections. An online pre-matchmaking program is available for attendees to pre-schedule onsite meetings with exhibitors.
Concurrent events will enhance the experience, with attendees able to access in-cosmetics Korea using the same badge. Other programs include "THE RISING AWARD" and the "All About That Beauty" Seminar, providing additional insights and recognition within the industry.
Participation Details
Visitors can register online for free admission to InterCHARM Korea. On-site registration will cost 25,000 KRW. For exhibitors, application deadlines for the 2026 event included an Early bird 1 discount until November 28, 2025, and an Early bird 2 discount until January 30, 2026. A re-participation discount of 100,000 KRW per booth was also available.
For further details and registration, visit https://www.intercharmkorea.com/en-us.html.