London, United Kingdom — June 27, 2026 — Following a record-setting 2025 edition that drew 20,227 visitors from 149 nations, iGB Live! EiG - Excellence iGaming Congress is set to open in London on July 1, 2026, with projections for over 15,000 attendees.
A Global Hub for iGaming Innovation
Organized by Clarion Gaming, a division of Clarion Events, the iGB Live! EiG - Excellence iGaming Congress has evolved into a vital hub for the global iGaming industry. The event, fully owned by iGaming Business Limited, was established in 2018 through the merger of three significant industry brands: the iGaming Super Show, EiG, and the Amsterdam Affiliate Conference. After many successful years in Amsterdam, iGB Live! relocated to London in 2025, solidifying its position in the birthplace of iGaming.
The event has consistently demonstrated significant growth. The 2025 edition in London set a new record with 20,227 visitors from 149 nations, marking a 16% increase from the previous year. In 2024, the event attracted 7,295 unique visitors and 250 exhibitors across an expanded 13,647 square meters of exhibition space, representing a 30% increase in registrations. The 2022 event saw 5,022 gaming executives, a 31% increase over 2021 figures.
Exhibit Floors Point to Future Trends
For brand managers, buyers, and retail strategists, the exhibition floor plan itself signals where the market is heading. The Core Exhibit Sectors will showcase advancements across three key areas. Casino & Gaming Technology will feature producers of online slots, online casinos, and game developers, presenting innovations designed to enhance player engagement. This sector offers a direct look at the products that will define player experiences.
The Sports Betting & Affiliate Marketing sector will bring together operators and suppliers to discuss market trends and player engagement strategies, with a significant focus on affiliate programs and performance marketing. Meanwhile, iGaming Solutions & Services will highlight supporting technologies, including tech vendors, payment providers, and RegTech solutions. This area also emphasizes the growing integration of AI-driven solutions for smarter targeting and predictive bidding, reshaping campaign strategies.
Beyond the Booths: Awards, Insights, and Connections
iGB Live! EiG is designed to facilitate unparalleled networking and knowledge sharing for a diverse professional audience, including iGaming operators, affiliates, tech vendors, and C-level decision-makers. The event will feature a comprehensive conference program with thought leaders and experts. Key highlights include the prestigious iGB Affiliate Awards, celebrating excellence in the affiliate sector, and the Sustainable Gambling Zone, focusing on player protection and responsible gaming. The iGB Startups Accelerator/LaunchPad/Summit will connect emerging entrepreneurs with investors.
The 2026 edition will feature a keynote by Claire Williams OBE. Additionally, London iGaming Week will offer a program of curated events and seminars, enhancing networking opportunities. This concentrated presence of key decision-makers and the focus on actionable insights will make iGB Live! an essential event for forging trust-based partnerships and driving business growth.
For registration and further information, visit https://www.igblive.com.