FOR IMMEDIATE RELEASE
Gartner's Premier Event Focuses on AI-Driven Transformation and Strategic Growth for CMOs
DENVER, CO – June 06, 2026 — The Gartner Marketing Symposium/Xpo 2026, the world's most important gathering of CMOs and marketing executives, commences today in Denver, Colorado, running through June 10, 2026. Hosted by Gartner, the event provides marketing leaders with essential insights and actionable strategies to navigate an AI-driven world and drive business growth.
Market Context & Industry Trends
In an era defined by rapid technological advancements and evolving customer expectations, Chief Marketing Officers (CMOs) face unprecedented pressure to lead strategic, structural, and cultural transformation within their organizations. Artificial intelligence (AI) is fundamentally reshaping marketing operations, demanding that leaders adapt their strategies to leverage AI-driven productivity, enhance customer experiences, and build resilient customer relations. The Gartner Marketing Symposium/Xpo addresses these critical challenges, offering a platform for marketing executives to gain clarity on emerging trends and validate their strategies with expert guidance.
Event Highlights
- The symposium features over 50 Gartner analysts and more than 110 research-driven sessions, providing attendees with data-backed insights and strategic frameworks.
- Attendees will explore how to transform strategy, operations, and analytics in an AI-driven world, focusing on impactful collaboration and leadership.
- Networking opportunities with over 2,000 marketing executives facilitate peer benchmarking and discussions on common challenges such as marketing and sales alignment, attribution, and AI adoption.
Speakers & Conference Agenda
The conference agenda is structured around seven key topic areas critical to CMOs and their leadership teams, including CMO Leadership and C-Suite Influence, Marketing Strategy and Organizational Transformation, Customer Attention and Behavior Shifts, Brand as a Strategic Growth Lever, Channel and Content Strategy Reinvention, Demand Generation and Sales Enablement, and Product Marketing in a New Era. Keynote speakers include Gartner's Kristina LaRocca-Cerrone and Jay Wilson, who will present "Accelerating Marketing's AI Advantage: The Path to 2030," alongside guest keynotes from author and professor Tali Sharot and disability advocate Dylan Alcott.
"The marketing landscape is undergoing a profound transformation, with AI at its core. The Gartner Marketing Symposium/Xpo is designed to equip CMOs with the strategic foresight and practical tools needed to not just adapt, but to lead this change, ensuring their organizations achieve sustainable growth and build enduring customer trust," said Jane Doe, Vice President, Gartner Conferences.
Registration Information
The Gartner Marketing Symposium/Xpo is tailored for CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders. The event runs from June 8-10, 2026, at the Gaylord Rockies Resort & Convention Center in Denver, CO. Interested parties can find more information and register online at https://www.gartner.com/en/conferences/na/marketing-symposium-us.
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About Gartner Marketing Symposium/Xpo
The Gartner Marketing Symposium/Xpo is Gartner's annual conference for CMOs and senior marketing leaders, providing objective, expert advice and proven tools to navigate the complexities of the modern marketing landscape. It features Gartner's latest research on marketing strategy, budgets, technology, and organizational design. The event brings together thousands of marketing executives for analyst presentations, interactive workshops, peer roundtables, and technology showcases, all aimed at empowering participants to drive impactful results and strategic growth within their organizations.
Media Contact
Contact Name: Media Relations
Title: PR Department
Company: Gartner Marketing Symposium/Xpo Press Office
Website: https://www.gartner.com/en/conferences/na/marketing-symposium-us