ForMóbile Returns to São Paulo Expo with 90,000 m² of Industry Focus

Sophie Yeung
Sophie Yeung
Editor, Consumer & Lifestyle
Updated on June 26, 2026
ForMobile ForMobile

Sao Paulo, Brazil — June 26, 2026 — Latin America's furniture industry is set to converge next week as ForMóbile opens its doors at the São Paulo Expo. The event, which will occupy 90,000 m² of exhibition area at the region's largest and most modern pavilion, will run from June 30, 2026. This gathering is designed to bring together the entire supply chain, from raw materials to finished products, in one central location.

The Latin American Furniture Hub

ForMóbile is recognized as the main meeting point for the furniture industry across Latin America. It serves as a crucial event for presenting technological advancements, design tendencies, and industrial solutions essential for furniture manufacturing. Informa Markets organizes ForMóbile, ensuring a focused environment for industry professionals to connect and explore market directions. This event is a key indicator of the region's retail and consumer goods trends.

Scale and Market Signals

The São Paulo Expo, described as Latin America's largest and most modern pavilion, will host ForMóbile, providing ample space for its diverse offerings. Insights from past editions highlight the event's significant scale and market impact. The 2024 edition featured over 550 exhibiting brands and attracted over 52,000 professional visitors, occupying 50,000 square meters of the pavilion. The 2022 edition included about 600 exhibiting brands. These consistent figures underscore the sector's vitality and its capacity for substantial business activity, as evidenced by the high volume of closed deals reported in 2024.

Driving Industry Forward

The event embraces strategic segments crucial for all aspects of furniture production. These include machinery and equipment for manufacturing, hardware and accessories, raw materials and production materials, coatings and finishes, and industrial automation and specialized software. Exhibitors will connect their brand within the furniture industry, presenting new solutions and advanced technologies that shape consumer products. The target audience spans the full furniture production chain, from small carpenters to large industrial manufacturers. This includes key professionals such as architects, product designers, furniture industries, and joiners, alongside resales and the timber industry, all looking to understand market shifts and sourcing opportunities.

For more details on ForMóbile, including registration and the full exhibitor list, brand managers, buyers, and retail strategists can visit the official website at https://www.formobile.com.br/en/home.html.

Official Event Access
ForMobile
2026-06-30
Sao Paulo, Brazil
Consumer Electronics Software & IT