FOR IMMEDIATE RELEASE
LONDON, UNITED KINGDOM – June 14, 2026 — ELEVATE – CONNECTING FITNESS, SPORT AND PHYSICAL ACTIVITY, the United Kingdom's largest trade show dedicated to the physical activity, fitness, and sport therapy sectors, is gearing up to open its doors on June 17, 2026. Celebrating its landmark 10th anniversary, the highly anticipated two-day event in London will once again serve as the crucial meeting point for thousands of industry decision-makers and over 250 leading suppliers, showcasing the latest innovations set to shape the future of the UK's dynamic physical activity landscape.
A Decade of Driving Industry Forward
Since its inception in 2016, ELEVATE has consistently grown to become the definitive annual gathering for professionals in physical activity, fitness, sport, and wellbeing. This year marks a significant milestone as the event celebrates its 10th anniversary, underscoring a decade of leadership and development within the sector. Organized by "Elevate" itself, the event embodies its "by the industry, for the industry" ethos, with Event Director Lucy Findlay-Beale and her dedicated team ensuring a program that truly reflects market needs and fosters unparalleled connections.
Unveiling Tomorrow's Innovations Across Key Sectors
Attendees will have the exclusive opportunity to explore thousands of product innovations from over 250 leading suppliers across three vital exhibit sectors. The Fitness & Performance Technology zone will showcase cutting-edge gym technology, facility management solutions, and performance-enhancing equipment, from digital platforms to advanced strength apparatus. The Sports Therapy & Rehabilitation sector will highlight advancements in sports medicine, injury prevention, and recovery tools, including physiotherapy devices and diagnostic equipment. Finally, Active Lifestyle & Wellbeing Solutions will present a broad spectrum of products promoting general physical activity and holistic wellness, encompassing activewear, nutrition, and outdoor fitness solutions. The popular "innovation trail" will guide visitors directly to the brands shaping the future of gym tech and facility management.
Unrivalled Networking and Educational Opportunities Await
ELEVATE 2026 is designed as a comprehensive hub for business growth and knowledge exchange. Over 8,000 decision-makers from gyms, studios, sport clubs, sports therapy practices, universities, and private practices are expected to attend, seeking new equipment, advanced technology, and professional development. A cornerstone of the event is its free-to-attend talks programme, featuring over 200 sessions led by industry experts. These invaluable insights will cover a wide array of topics, addressing the evolving challenges and opportunities within the physical activity, fitness, and sport therapy sectors. For both exhibitors looking to generate leads and buyers aiming to discover critical trends and forge partnerships, ELEVATE offers an unparalleled platform for face-to-face interaction and strategic collaboration. Don't miss this essential annual gathering to elevate your business and stay ahead in a rapidly transforming market. Register your attendance or learn more at www.elevatearena.com.
###
About ELEVATE - CONNECTING FITNESS, SPORT AND PHYSICAL ACTIVITY
ELEVATE - CONNECTING FITNESS, SPORT AND PHYSICAL ACTIVITY is the United Kingdom's largest trade show dedicated to the physical activity, fitness, and sport therapy sectors. Launched in 2016, the event has consistently grown to become the industry's leading meeting place, connecting thousands of decision-makers with over 250 leading suppliers. Organized by "Elevate" itself, the exhibition is renowned for its comprehensive educational program, extensive networking opportunities, and its commitment to fostering innovation and growth within the physical activity landscape.
Media Contact
Contact Name: Media Relations
Company: ELEVATE - CONNECTING FITNESS, SPORT AND PHYSICAL ACTIVITY Press Office
Email: [email protected]