Shanghai, China — July 12, 2026 — The world's largest B2B sourcing platform for infant, child, and maternal products, CBME China, is set to open its 26th edition this July 15, 2026, in Shanghai. This year's event will bring together over 2,800 exhibitors representing more than 4,500 brands, anticipating over 100,000 trade buyers from across the globe.
Global Scale and Market Gateway
Launched in 2001, CBME China has completed 25 successful editions, establishing itself as a premier global platform. The 2026 expo will span nearly 300,000 square meters at the National Exhibition and Convention Center (NECC). Informa Markets, a division of Informa PLC and one of the world's foremost B2B event organizers operating in over 40 countries, manages the event through Shanghai Informa Markets Show Star Exhibition Company Ltd. Historically, CBME China has shown consistent growth; the 2019 edition attracted 108,067 trade visitors, marking a 13% year-on-year growth, with 3,397 exhibitors showcasing 4,575 brands across 290,000 square meters. The 2024 edition welcomed over 3,500 exhibitors and more than 4,500 brands, reinforcing its market position.
Spotlighting Key Product Sectors and Emerging Trends
The expo will feature two core exhibit sectors: Maternity and Baby Care Products, and Toys, Education & Food/Health. The Maternity and Baby Care Products sector will cover essentials from strollers and child safety equipment to breastfeeding accessories and diapers. Trend Zones will highlight areas like Smart Parenting & Tech, Sustainable & Eco-Friendly Products, Feeding & Nursing Innovations, and OEM Supply & Private Label Solutions. The Toys, Education & Food/Health sector will showcase puzzle toys, educational tools, infant formula, and health-focused snacks. This segment will also address trends such as plant-based nutrition and specialized health supplements, reflecting shifts in consumer demand for children and mothers.
Strategic Engagement and Industry Recognition
CBME China targets a broad spectrum of industry professionals, including agents, distributors, and online retailers. It offers a crucial gateway to China's vast market, providing access to over 100,000 professional buyers across more than 40 channels. The event will host several concurrent expos, including the CBME Toy & Education Expo, CBME Children's Wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo, and the Licensing Expo China (Shanghai). Attendees can look forward to the prestigious CBME Awards and Awards Gallery, recognizing product innovations. A Hosted Buyer Program will offer tailored business matchmaking, while high-level conferences will address topics like AI in marketing, social commerce, and cross-border growth strategies. Over 300 new products are scheduled for debut, providing buyers with a direct look at what will soon hit shelves.
For further details and registration, visit https://www.cbmexpochina.com/.