Sao Paulo, Brazil — August 03, 2026 — The Brazil Conference, organized by the International Fresh Produce Association (IFPA) and Francal, is set to mark its 10th iteration this year, anticipating between 5,000 and 10,000 visitors and 100 to 500 exhibitors. This premier specialized business event for the fresh produce and floral market will open its doors on August 4, 2026, running through August 5, 2026, at Distrito Anhembi in São Paulo.
Event Scale and Growth
The Brazil Conference & Expo, a critical meeting point for the entire fresh produce supply chain in Latin America, will offer a curated environment for business generation and strategic knowledge exchange. The event has demonstrated consistent growth and impact in the Latin American fresh produce sector. The 2023 edition attracted over 2,500 visitors, and the 2024 event featured 130 exhibitors. Projections for the 2025 event anticipated a significant increase, with an estimated 5,000 to 10,000 visitors and between 100 and 500 exhibitors. This underscores its growing influence and importance in the regional and global fresh produce sector. The conference will serve as a benchmark for promoting sustainable practices and strengthening the Fruit, Flowers, Vegetables, and Greens (FFLV) production chain.
Organizational Strength and Exhibit Focus
The International Fresh Produce Association (IFPA), the largest and most diverse international association dedicated to the fresh produce and floral supply chain, primarily organizes The Brazil Conference. IFPA is recognized for its integration of world-facing advocacy and industry-facing support. The event is co-organized in partnership with Francal, a leading business event organizer in Latin America, whose expertise ensures a robust platform for expanding business opportunities within Brazil and across the region. This collaboration brings together IFPA's global industry leadership with Francal's regional event management prowess.
The event will feature two core exhibit sectors. The Fresh Produce & Floral Products sector will showcase a range of items within the Fruit, Flowers, Vegetables, and Greens (FFLV) categories, from fresh fruits and vegetables to ornamental flowers. The Horticultural Technology & Services segment will highlight solutions for enhancing efficiency and sustainability. This includes advanced agricultural machinery, biodegradable packaging solutions, tracking and traceability systems, and digital tools aimed at accelerating productivity and strengthening global competitiveness. Services covering logistics and cold chain management will also be present.
Audience Engagement and Strategic Value
The conference will target a broad spectrum of professionals across the fresh produce and floral supply chain. This includes retail buyers, high-level production executives, and industry leaders. Producers, exporters, importers, distributors, wholesalers, industry associations, and government agencies are also key attendees. The event will offer compelling business justifications for both international exhibitors and professional buyers. For exhibitors, it will provide an opportunity to engage with a targeted audience, facilitating deal closures and strategic partnerships within Latin America's dynamic market. Exhibitors will showcase innovations, trends, and technological solutions to expand market presence.
For professional buyers, the conference is a curated environment to discover new technologies and product launches, and to gain strategic insights into market evolution and consumer behavior. Key highlights will include comprehensive conference sessions where global leaders will share strategies on technology, consumer behavior, and market evolution. Attendees can also participate in exclusive Arena Talks sessions and VIP Breakfasts for high-level networking. The exhibition floor will offer full access to explore the latest technologies and product launches. Additionally, the "IFPA CAST," the official podcast of The Brazil Conference & Expo, will provide exclusive content featuring industry leaders and experts, connecting the entire supply chain.
For further information or to register, visit the official website at https://www.freshproduce.com/events/the-brazil-conference/.