Cape Town, South Africa — July 10, 2026 — Allfashion Sourcing Cape Town is set to open its doors on July 14, 2026, with a projected 430 exhibiting companies, marking a substantial expansion from the 161 exhibitors featured in its 2023 edition. This growth underscores the event's increasing influence as a crucial marketplace for African fashion and textiles, directly connecting producers with international sourcing opportunities.
Global Reach & Market Expansion
The event, previously known as Source Africa and ATF Expo, is organized by Messe Frankfurt South Africa (Pty) Ltd. Messe Frankfurt, a global trade fair organizer, operates in over 50 locations and orchestrates 151 trade fairs worldwide under its Texpertise Network. This extensive network positions Allfashion Sourcing Cape Town as a key gateway where African creativity meets commerce. The 2026 edition is anticipated to be "bigger, more connected, and more future-focused than ever," building on past successes, including a virtual edition in 2020 that expected around 180 exhibitors.
Key Product & Innovation Signals
For brand managers and buyers, the exhibition offers a focused look at what will fill shelves. Core exhibit sectors include Fabrics & Textiles, featuring everything from natural fibers to an exclusive Denim Pavilion, alongside Fashion & Apparel showcasing diverse African designs. Components & Accessories highlight essential elements like zippers and trims, plus locally crafted jewelry and footwear. The Technology & Innovation sector will present advancements in manufacturing, while Sustainability remains a key focus, spotlighting eco-conscious fabrics and circular economy models. Notably, 2026 introduces Home Textiles & Décor as a new category, signaling a growing demand for unique interior textile solutions. The Leather sector will also feature high-quality goods, reflecting Africa's craftsmanship.
Connecting Talent & Trade
Allfashion Sourcing Cape Town is a vital meeting point for procurement managers, designers, and retailers. The program includes Exhibitor Fashion Shows unveiling new collections and a Fringe Programme offering thought leadership on critical industry topics. The Celebration of Fashion honors creativity, and the AFS Range provides a curated showcase of standout products. The Young Designer Competition, now in its 8th year, continues to be a high-visibility platform for emerging talent. The event also facilitates targeted one-on-one meetings through its Business Matchmaking Service. Past editions have seen significant support, with the Department of Trade, Industry and Competition (dtic) backing manufacturers in 2024, and The Foschini Group (TFG) exhibiting in 2025. International companies such as Zhuji Fusheng Knitting Co., LTD, Zhejiang Zhuji Newdan Garment Co., Ltd, Zhejiang Wanfu Metal Button Co., Ltd, and Zhejiang Runhe Chemical New Materials Co., Ltd have also participated, underscoring the event's global appeal.
For more details and registration, visit the official website at https://allfashionsourcing.za.messefrankfurt.com/capetown/en.html.