Houston, TX, United States — July 15, 2026 — Houston is set to host over 18,000 coaches, athletic administrators, and athletic staff as the 94th Annual THSCA Coaching School and Convention kicks off, featuring 387 exhibiting companies. This significant gathering, organized by the Texas High School Coaches Association (THSCA), will run from July 19-21, 2026, at the George R. Brown Convention Center. For brand managers and buyers, this event represents a crucial opportunity to observe trends and engage directly with the decision-makers shaping the future of high school athletics.
A Hub for Athletic Retail and Professional Development
The convention will draw an average attendance of over 18,000 coaches, athletic administrators, and exhibitors, solidifying its role as a major event for the high school sports sector. The 2026 edition will showcase 387 exhibiting companies, providing a direct channel for brands to connect with buyers and strategists in this specialized market. The Exhibit Hall, located in Halls A3/B3 on the 3rd Floor of the George R. Brown Convention Center, will serve as a key touchpoint for exploring new products, training solutions, and administrative tools that will ultimately influence what ends up in school budgets and on the field.
Comprehensive Content and Community Engagement
Beyond the exhibition floor, the THSCA Coaching School will offer over 250 hours of content in multiple sports, health & safety, and options for completing mandatory U.I.L. CCP courses for 2026. Education sessions will cover boys and girls sports, athletic administration, and health and safety topics, providing insights into the evolving needs of athletic programs. Attendees will also find rules meetings and an on-site job room, alongside the prestigious THSCA Hall of Honor Banquet, fostering both professional growth and community spirit.
Strategic Meetings and Networking Opportunities
The 2026 event schedule is packed with key organizational and networking opportunities, reflecting the breadth of the THSCA community. It will feature the THSCA New Board Member Indoctrination and the THSCA Board of Directors Meeting, alongside Advisory Committee Meetings for sports including Track (Boys & Girls), Baseball, Basketball (Boys), Basketball (Girls), Football/UIL CCP, Golf, Health & Safety, Prof. Development, Softball, Soccer, Volleyball, Wrestling, Athletic Directors, and Junior High. Attendees can also participate in the FCA Legacy Coach Workshop, THSCA Regional Meetings, and specialized gatherings such as the Networking Reception: Celebration of Women in Sports, Baseball/Softball Coaches Networking Reception, Soccer Coaches Networking Reception, and the Past President's Reception.
For full details on the 94th Annual THSCA Coaching School and Convention, including registration and exhibitor information, visit the official website at http://www.thsca.com/convention.