Sao Paulo, Brazil — August 03, 2026 — The Saúde Business Fórum (SBF), established 23 years ago as a key gathering for Brazilian healthcare leadership, is set to open on August 4, 2026. This year's edition will run until August 7, convening CEOs, Presidents, and Directors from major Hospitals, Operators, and Laboratories at the Sol Grand Premium in Costa do Sauípe, Bahia, approximately 76 km from Salvador.
Strategic Imperatives in Brazilian Healthcare
The 2026 program will focus on critical areas impacting patient care and operational efficiency. Discussions will include digital transformation and the use of artificial intelligence in healthcare, strategic management of hospital institutions, and the financial sustainability of services. Further emphasis will be placed on innovation in care models, data integration, and the importance of patient experience as a competitive differentiator. These topics directly address the evolving landscape of clinical practice and the regulatory frameworks governing healthcare delivery in Brazil.
Event Structure and Organizational Context
The Saúde Business Fórum is structured to facilitate content, business, and relationship-building through discussion tables, business meetings, and a dedicated content arena. Participation is restricted to invited guests in leadership positions within the health sector, including C-levels and public managers. The event is organized by Informa Markets, a division of Informa PLC, which is registered in England and Wales under number 3099067, with its registered office at 5 Howick Place, London SW1P 1WG. The 2026 event will conclude with an attraction featuring Carla Cristina.
Historical Engagement and Industry Impact
The SBF has consistently drawn senior leadership from the Brazilian health sector. The 17th edition in 2019 gathered over 140 executives. More recently, the Saúde Business Fórum 2024 brought together more than 100 leaders, specifically noting 102 invited attendees, 292 meetings held, and 52 companies represented. The 2025 forum further expanded its reach, gathering over 250 health leaders. This consistent engagement underscores the forum's role in fostering strategic conversations and connections among key decision-makers.
For further information or to register interest in future editions, please visit the official website at https://forum.saudebusiness.com/pt/home.html.